2023年1月7日雅思大作文范文:消費者受廣告影響力降低

2023-07-01 09:44:59 來源：中國教育在線

2023年1月7日雅思大作文范文:消費者受廣告影響力降低

You should spend about 40 minutes on this task.

Write about the following topic:

Research indicates that nowadays some consumers are much less influenced by advertising than in the past.

What do you think are the reasons for this?

Do you think this is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

【話題分類】

媒體類

【題目解析】

題目大意：研究表明，相比以往，如今的一些消費者更少地受到廣告影響。你認為這個情況的原因是什么？這是一個積極的還是消極的發(fā)展？

本題是一個混合類題目，涉及到原因分析以及積極消極判斷兩個問題。話題方面雖然是廣告類話題，但是出題角度較為新穎，并不像之前只是探討廣告的利弊，但仍然可以借助廣告的一些特點對此現象進行分析?？梢月撓氲饺藗冋J識到廣告的功能以及本質，因此更不信任廣告；由于網絡和社交媒體發(fā)達，人們更在意其他顧客的評價而不是依賴廣告進行購買決策；這個角度也可以說成是人們更加理性，關注商品質量而不是廣告宣傳。

在利弊方面，如果認為是積極的，可以想到對于消費者來說，可以節(jié)省不必要的花銷，避免被廣告誘導。公司也會更關注提升產品服務質量而不是花大量錢進行宣傳，這對于消費者和社會都是有益的。

如果認為是消極的，則可以想到廣告業(yè)的衰亡，一些新公司新產品可能無法被消費者所了解，阻礙企業(yè)的發(fā)展。

【寫作思路】

開頭段：轉述題目，說明立場：認為是一個積極的發(fā)展。

主體第一段：回答該現象的原因。

主體第二段：指出是一個積極的發(fā)展，說明相關論點。

結尾段：再次表明人們這一現象的原因以及肯定其積極作用。

【參考范文】

Compared with the past,advertisements now have a less significant impact on modern consumers.This phenomenon involves a change in how people understand advertising and make purchase decisions,and I consider it a positive development.

Advertising becoming less influential rests chiefly on the fact that consumers of insight have realized the function of advertising is no more than marketing and selling products.They also understand that the item depicted in adverts is often exaggerated to look tempting and induce buying.With such a concept,it is natural for them to pay less attention to advertisements.Additionally,social media,where individuals share their thoughts and experiences about goods and services,becomes the platform for consumers to search for information before making a purchase.Often,it is these reviews,rather than advertisements,that people deem more reliable.

I would argue that this development is in the best interest of consumers and society.From consumers’perspective,they can save money otherwise used for artificial wants created and manipulated by advertisements.For instance,people who tend to ignore advertisements will not be swayed by persuasive information about the latest smartphone or kitchen appliances.The wiser purchase decision will benefit people financially,and the reduced consumption will ultimately protect the environment.Besides,the shift of focus away from advertising could force companies to concentrate on improving the quality of goods and services instead of investing a large sum in publicity,which can be conducive to progress in various fields.

In conclusion,the altered understanding of advertisements and the widespread use of social media have resulted in the less crucial role advertising plays;nevertheless,I believe this is a positive trend.

（275 words）

【語言積累】

involve v.涉及

chiefly adv.主要地

insight n.洞察力

depict v.描繪

exaggerate v.夸大

tempting adj.有吸引力的

induce v.引起，導致

concept n.概念

deem v.認為

be in sb’s best interest符合某人利益