雅思口語話題及范文:Write about the following topic:Today, the high sales...

雅思口語話題及范文:Write about the following topic:Today, the high sales...

You should spend about 40 minutes on this task.

Write about the following topic:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.

您應(yīng)該在這項任務(wù)上花費大約40分鐘。

寫下以下主題：

如今，大眾消費品的高銷量反映了廣告的力量，而不是其銷售所在社會的真實需求。

你在多大程度上同意或不同意？

給出你的答案的理由，并包括你自己的知識或經(jīng)驗中的任何相關(guān)例子。

你應(yīng)該寫至少250個字。

范文

"To buy or not to buy"is the essential question that faces every consumer. Before purchasing the ideal product，people must first grapple with the basic issue: does the product truly fulfil our desires，does it provide real utility，or is our desire to buy merely peaked by the"fantastic"poster tempting us to throw away hard- earned cash? The Pandora's box of consumer culture is amplified through advertising.

The term"consumerism"is defined as the equation of personal happiness with the purchase and consumption material goods. There is an irrefutable and definite link between consumerism and advertising.

No one can avoid the tremendous influence of advertising for good reason: advertisements inevitably show off the strengths of products，and as often as not make false or exaggerated claims about the utility performance，or impact of a product on the happiness of the consumer. In other words，advertisers go to great lengths to hype the product lines that can yield the highest profits. Take iPod for example，although it is not the best acoustic quality media player in the industry，more importantly，Apple has packaged it to be more than just a media player. According to the feedback given by iPod users in market research surveys，94. 7% of clients prefer to regard their iPods as a stylish accessory，not as a media player. Obviously，their actual needs （assuming that such needs exist at all）are distorted by a desire to be fashionable.

We can determine the power of advertising by posing a very simple question: what are our real needs? Technically，the primary necessities of human beings，and not their infinite desires，are what drive people to buy essential products. Basic necessities are all that are needed to meet the requirements of people's daily accommodation. Besides，people do need to focus more energy on spiritual and mental pursuits，areas that have nothing to do with consumerism. Informed by a sense of moderation and necessity，people would ideally use advertisements as a source of valuable information about products，and use their good judgment to choose among a reasonable choice of products.

All in all， people's shopping desires and consumer culture have been greatly exaggerated by advertisements. And the media shares a complicity for the corrupted customs of our consumer culture that have long since overwhelmed the pursuit of knowledge and wisdom that thrived in Shakespeare's time.

“買還是不買”是每個消費者面臨的基本問題。在購買理想的產(chǎn)品之前，人們必須首先解決一個基本問題：產(chǎn)品是否真正滿足了我們的欲望，它是否提供了真正的效用，或者我們的購買欲望僅僅是因為“夢幻”海報誘惑我們?nèi)拥粜量噘崄淼腻X而達到頂峰？消費文化的潘多拉盒子通過廣告放大。

“消費主義”一詞被定義為個人幸福與購買和消費物質(zhì)商品的等式。消費主義和廣告之間有著無可辯駁的必然聯(lián)系。

沒有人能夠出于正當(dāng)理由避免廣告的巨大影響：廣告不可避免地會炫耀產(chǎn)品的優(yōu)勢，而且往往不會對產(chǎn)品的效用表現(xiàn)或?qū)οM者幸福感的影響做出虛假或夸張的宣稱。換言之，廣告商竭盡全力宣傳能夠產(chǎn)生最高利潤的產(chǎn)品線。以iPod為例，雖然它并不是業(yè)界音質(zhì)最好的媒體播放器，但更重要的是，蘋果已經(jīng)將其包裝成不僅僅是一個媒體播放器。根據(jù)iPod用戶在市場調(diào)查中給出的反饋，94。7%的客戶更喜歡將iPod視為時尚配件，而不是媒體播放器。顯然，他們的實際需求（假設(shè)存在這種需求）被時尚欲望所扭曲。

我們可以通過提出一個非常簡單的問題來確定廣告的影響力：我們真正的需求是什么？從技術(shù)上講，驅(qū)使人們購買基本產(chǎn)品的是人類的基本必需品，而不是他們無限的欲望?；颈匦杵肥菨M足人們?nèi)粘Ｉ钏璧囊磺斜匦杵?。此外，人們確實需要將更多精力集中在精神和精神追求上，這些領(lǐng)域與消費主義無關(guān)。在適度和必要感的指引下，人們會理想地利用廣告作為有關(guān)產(chǎn)品的寶貴信息來源，并利用他們的良好判斷在合理的產(chǎn)品選擇中進行選擇。

總之，人們的購物欲望和消費文化被廣告大大夸大了。媒體與我們的消費文化中的腐敗習(xí)俗有著共謀關(guān)系，這些習(xí)俗早已淹沒了莎士比亞時代盛行的對知識和智慧的追求。

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