Box telecom劍橋雅思5-聽力原文翻譯及答案解析

一、Box telecom聽力原文：

TUTOR:Right,Jason and Karin,now I asked you to look at the case study for Box Telecom as part of your exam assessment.

It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.

Let's start with you,Karin.

Having read through the case study,can you just summarise what the problems were that Box Telecom had to take on board?

KARIN:Um,yeah...

Well of course what first came to their attention was that,despite a new advertising campaign,they were suffering from falling sales-and this is something that had many causes.

On top of that immediate problem,what had also happened over the last two years was that,although they had invested in an expansion plan,they had to face up to increased competition.

And,before they had a chance to get to grips with the effects of that,they were stalled by a strike and it was just when they were thinking about making a colossal investment in new machinery for their plants.

So they were really in trouble.

TUTOR:Yes,I think that's fair.

And Jason,you contacted the company,didn't you?

What did the company define as the reasons for these problems?

JASON:Well,I think they've hit on the right things-it would be easy to say they had invested too heavily,or at the wrong time,but in fact the signs were good and what they were set back by was high interest rates.

At the same time,their longer-term problems,which were affecting their market share,were eventually credited to poor training-and having looked at the details in their last report I think that's right.

TUTOR:So,onto the larger issues then.

Karin,what do you think the company will do?

KARIN:Hmm...

Well,obviously they have the choice of accepting the very favourable terms that another company-KMG Pic-have given them to buy them out.

That would mean creating a new company with a new image.

Or they could decide on a bolder move and offer some new shares if they wanted.

But I think they're much more cautious than that and expect they will start trying to find individuals who'd be prepared to back them with some of the capital they need.

TUTOR:Well,you mustn't always assume that dramatic problems require dramatic solutions.

Sometimes there's a simple fix such as changing the guy at the top.

If they truly are cautious,then I suspect they will seek to shut down some of their shops.

But a more ambitious approach,and one which I think would have more chance of success,would be to alter how they're running things-the management layers and the processes.

So in your analysis try to think of all the options.

Jason?

JASON:Yes,it's interesting because I've found it a really useful company to study.

Its problems cross all types of industries and it's lucky it's so big-a smaller or even medium-sized company would have gone under by now.

TUTOR:Ah well in fact,what I want you two to do is to go away when we've finished our discussion today and write a report.

We've looked in general at the telecommunications market in the UK over the last few sessions and I want you to take Box Telecom as an example and suggest some ways in which they might overcome their problems.

And outline the reasons why you think as you do-but try and keep it intrinsic to the company rather than dragging in other examples.

Is that OK,Karin?

KARIN:Yes,I think I can do that.

Personally I've got great hopes for it.

I think it will recover.

That advertising campaign they did was very strong and they're very innovative with their products-they set new trends.

The company's got to recover,don't you think,Jason?

JASON:Hmmm-I'm not sure.

I think it can but it's not a foregone conclusion unless they manage to attract the right level of investment.

The company definitely needs a boost and to attract more highly skilled workers if their recovery is to be long-lasting.

When I was talking to the marketing manager he said to me that he thinks the company had got a great management team-but he would say that,wouldn't he-but they are suffering from having to work with outdated production machinery and that could cost a lot to put right.

TUTOR:Well,personally I think the stock market is to blame.

I think they were expecting too much of the company and then inevitably it looked bad when it didn't perform.

The market should have had more realistic expectations.

And I disagree with you about the advertising campaign Karin.

That's where they could do with some innovation-to get sales kick-started.

Anyway,let's see what you come up with...

二、Box telecom聽力中文翻譯：

導師：好的，杰森和卡琳，現(xiàn)在我讓你們看看Box Telecom的案例研究，作為考試評估的一部分。

這很有趣，因為他們目前正處于問題的中間，我希望你跟蹤他們是如何處理這些問題的。

讓我們從你開始，卡琳。

在閱讀了案例研究之后，您能否總結一下Box Telecom必須解決的問題？

卡琳：嗯，是的。。。

當然，首先引起他們注意的是，盡管開展了新的廣告活動，但他們的銷售額卻在下降——這有很多原因。

除此之外，過去兩年發(fā)生的另一個問題是，盡管他們投資了擴張計劃，但他們必須面對日益激烈的競爭。

而且，在他們有機會應對這一影響之前，他們因罷工而停滯不前，而當時他們正考慮在工廠的新機器上進行巨額投資。

所以他們真的有麻煩了。

導師：是的，我認為這很公平。

杰森，你聯(lián)系了公司，是嗎？

公司將這些問題的原因定義為什么？

杰森：嗯，我認為他們找到了正確的方向——很容易說他們投資太多，或者在錯誤的時間投資，但事實上，跡象是好的，他們被高利率所阻礙。

與此同時，他們長期存在的問題影響了他們的市場份額，最終被認為是由于培訓不善造成的——我看了他們上一份報告中的細節(jié)，認為這是對的。

導師：那么，談談更大的問題吧。

卡琳，你認為公司會怎么做？

卡琳：嗯。。。

很明顯，他們可以選擇接受另一家公司KMG Pic給予他們的非常優(yōu)惠的條件來收購他們。

這將意味著創(chuàng)建一個具有新形象的新公司。

或者他們可以決定采取更大膽的行動，如果愿意的話，可以發(fā)行一些新股。

但我認為他們比這要謹慎得多，預計他們將開始努力尋找愿意為他們提供所需資金的個人。

導師：嗯，你不能總是認為戲劇性的問題需要戲劇性的解決方案。

有時候，有一個簡單的解決辦法，比如更換高層。

如果他們真的很謹慎，那么我懷疑他們會試圖關閉一些店鋪。

但一個更雄心勃勃的方法，我認為更可能成功的方法，將是改變他們的管理層和流程的運行方式。

所以在你的分析中，試著考慮所有的選擇。

杰森？

杰森：是的，這很有趣，因為我發(fā)現(xiàn)這是一家非常有用的公司。

它的問題涉及所有類型的行業(yè)，幸運的是，它的規(guī)模如此之大——一家小型甚至中型公司現(xiàn)在可能已經破產了。

導師：啊，事實上，我想讓你們兩個做的就是在我們今天討論結束后離開，寫一份報告。

我們在過去幾屆會議上對英國的電信市場進行了總體考察，我希望大家以Box Telecom為例，提出一些解決問題的方法。

并概述你為什么這樣思考的原因——但盡量讓它成為公司的固有特征，而不是拖沓地引入其他例子。

可以嗎，卡琳？

卡琳：是的，我想我能做到。

就我個人而言，我對此寄予厚望。

我想它會恢復的。

他們所做的廣告活動非常強大，他們的產品也非常創(chuàng)新，他們開創(chuàng)了新的趨勢。

公司必須恢復，你不覺得嗎，杰森？

杰森：嗯，我不確定。

我認為可以，但除非他們設法吸引到合適的投資水平，否則這不是必然的結果。

如果他們的恢復要持久，公司肯定需要提振，并吸引更多的高技能工人。

當我和市場部經理談話時，他對我說，他認為公司有一支優(yōu)秀的管理團隊，但他會這么說，不是嗎？但他們不得不使用過時的生產機械，這可能會花費很多錢來糾正。

導師：我個人認為應該歸咎于股市。

我認為他們對公司的期望太高了，然后當它沒有表現(xiàn)出來時，不可避免地看起來很糟糕。

市場應該有更現(xiàn)實的預期。

我不同意你對卡琳廣告活動的看法。

這就是他們可以做一些創(chuàng)新的地方——開始銷售。

不管怎樣，讓我們看看你想到了什么。

三、Box telecom聽力問題：

Question 21-24

Complete the notes below.

Write NO MORE THAN THREE WORDS for each answer.

Box Telecom

Problems:been affected by?drop in

?growing

?delays due to a strike

Causes of problems:?high

?lack of good

Question 25-27

Choose the correct letter,A,B or C.

25.What does Karin think the company will do?

A.look for private investors

B.accept a takeover offer

C.issue some new shares

26.How does the tutor suggest the company can recover?

A.by appointing a new managing director

B.by changing the way it is organised

C.by closing some of its retail outlets

27.The tutor wants Jason and Karin to produce a report which

A.offers solutions to Box Telecom's problems.

B.analyses the UK market.

C.compares different companies.

Question 28-30

Which opinion does each person express about Box Telecom?

Choose your answers from the box and write the letters A-F next to questions 28-30.

28 Karin 28

29 Jason 29

30 the tutor 30

A.its workers are motivated

B.it has too little investment

C.it will overcome its problems

D.its marketing campaign needs improvement

E.it is old-fashioned

F.it has strong managers

四、Box telecom聽力答案：

21.sales

22.competition

23.interest rates/rates of interest

24.training

25.A

26.B

27.A

28.C

29.B

30.D

五、Box telecom聽力答案解析

Question 21 sales.falling和drop in表達同樣的意思。

Question 22 competition.increased和growing是同義轉換。

Question 23 interest rates/rates of interest.set back和cause of problems都表示造成問題的原因是……，另外，high提示考生答案馬上出現(xiàn)。

Question 24 training.lack of good training表示缺乏良好的培訓，和poor training表達同樣的意思。

Question 25 A.try to find individuals who'd be prepared to back them with some of the capital they need.back表示支持，整句話表示努力找到能夠向他們提供資本的個人投資者，這和備選項中的privateinvestors表達同樣的意思。

Question 26 B.alter和change都表示改變。

Question 27 A.overcome their problems和solutions都表示解決問題。

Question 28 C.recover和overcome its problems都表示解決目前的問題，從問題之中的恢復過來。

Question 29 B.attract the right level of investment，表示吸引投資，因而，可以推測出答案應該是too little investment。

Question 30 D.do with some innovation表示需要具有創(chuàng)新性，和need improvement表達同樣的意思。

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