英國愛丁堡大學(xué)市場營銷研究生專業(yè)

院校推薦：The University of Edinburgh

專業(yè)推薦：Marketing MSc

專業(yè)介紹：

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

marketing management

the analysis of marketing decisions

consumer behaviour

marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

我們?yōu)槟峁┥钊肓私馐袌鰻I銷的理論基礎(chǔ)，以及當(dāng)前和新興的實(shí)踐者在許多領(lǐng)域的應(yīng)用，例如:

營銷管理

營銷決策的分析

消費(fèi)者行為

營銷研究方法

你將能夠根據(jù)你的興趣來調(diào)整你的學(xué)習(xí)，比如市場傳播，通過你的選擇課程。

專業(yè)要求：

You should have a good first degree from a recognised institution, with minimum grades of between 80-85%

課程內(nèi)容：

Consumer Behaviour

Marketing Decision Analysis

Principles of Marketing Management

Marketing Research

Marketing Applications

Dissertation (MSc Marketing)

消費(fèi)者行為

營銷決策分析

營銷管理原理

市場營銷研究

營銷應(yīng)用程序

論文(MSc營銷)

英語要求：

IELTS: total 7.0 (at least 6.0 in each module)

學(xué)習(xí)費(fèi)用：

International/EU

￡25,100

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